As you are aware, we are recruiting for more reps, especially from the North of England, Wales and the South West as well as sites where we can improve membership such as Unity place and Redhill. What would be really helpful is testimonials from you, as to why you became a rep.

Testimonials are powerful because they build trust and credibility through social proof — people are more likely to believe the experiences of others. Here’s why they’re so effective:

1. Authenticity – Real stories and feedback from actual users feel genuine and relatable.

2. Social proof – When others endorse a product or service, it reassures people that it works.

3. Emotional connection – Testimonials often highlight personal success or satisfaction, appealing to emotions rather than logic.

4. Credibility and reassurance – They reduce uncertainty and risk by showing others have had positive outcomes.

5. Persuasive storytelling – Good testimonials naturally tell a story that illustrates benefits in action.

Whether you are a new or an experienced rep, please submit your testimonial to Graham – graham@advance-union.org