Why Your Like, Comment and Share Matters More Than You Think

Every time you like, comment on or share one of our social media posts, you’re doing much more than simply clicking a button – you’re helping to build a stronger, more connected community.

Whether you’re a long-standing member or you’ve only recently joined, your engagement plays a vital role in helping us reach more people, raise awareness of the work we do, and ensure that more colleagues know where to turn for support.

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https://www.youtube.com/@advanceunion

Social Media Is About Community

Social media platforms such as Facebook, LinkedIn, Instagram and X use algorithms to decide which posts people see. The more engagement a post receives, the more likely it is to be shown to others.

That means every like, reaction, comment and share helps our message travel further.

A simple click from you could mean:

  • A colleague discovers the support available through the union.
  • Someone learns about an important workplace campaign.
  • A member becomes aware of a benefit they didn’t know existed.
  • More people hear about events and member opportunities.

Collectively, those small actions have a big impact.

Why Engagement Matters

When our posts receive strong engagement, we can:

  • Reach more current and potential members.
  • Increase awareness of workplace issues.
  • Promote member successes and achievements.
  • Encourage more people to attend events and training.
  • Grow our online community.
  • Strengthen our voice when representing members.

The larger and more engaged our community becomes, the stronger our collective voice is.

You Can Help in Seconds

Supporting our social media takes very little time, but it makes a huge difference.

Here’s how you can help:

👍 Like our posts

A like tells social media that people find the content valuable and encourages the platform to show it to more people.

💬 Leave a comment

Comments are one of the most powerful forms of engagement.

Even a simple comment such as:

  • “Great advice.”
  • “Thanks for sharing.”
  • “Really useful information.”
  • “Well done.”

This can significantly increase the visibility of a post.

🔄 Share our posts

Sharing introduces our content to your own network of colleagues, friends and family.

You never know who may benefit from seeing information about workplace support, member benefits or an upcoming campaign.

❤️ React to posts

Using reactions such as Love, Celebrate or Support helps demonstrate that people are connecting with the content.

Even Better… Start a Conversation

If a post means something to you, tell people why.

Share your own experience.

Ask a question.

Tag a colleague who may find it useful.

Conversations create communities, and communities create change.

Other Ways You Can Support Us

There are plenty of other ways you can help grow our community beyond social media.

You could:

  • Follow all of our social media channels.
  • Turn on notifications so you never miss an update.
  • Invite colleagues to follow our pages.
  • Tag friends and colleagues who may be interested.
  • Share photos from union events (where appropriate).
  • Submit your own stories, achievements or workplace successes.
  • Send us ideas for future content.
  • Recommend topics you’d like us to cover.
  • Encourage new colleagues to join the union.
  • Attend events and share your experiences online.
  • Encourage more colleagues to become a workplace representative.
  • Tell us about local campaigns and successes that deserve recognition.

Every Interaction Counts

You don’t need thousands of followers to make a difference. What really matters is an active, engaged community of members who support one another.

Every like.

Every comment.

Every share.

Every conversation.

They all help us reach more people, strengthen our community and ensure that members receive the information and support they need.

Together, we can build a stronger, louder and more connected community—one click at a time.

So next time you see one of our posts, take a moment to like it, leave a comment or share it with your colleagues. It only takes a few seconds, but the impact can last much longer.